The Welsh football dilemma

Bubble — By Russell Holden on June 11, 2010 7:00 am

Who kicked the ball into next door's garden?

TODAY marks the start of four weeks of football, during which time it will be become nigh-on impossible to avoid the cheers for “Bafana Bafana” (the South African team). The British public will become swamped by references to “Serbian Sweepers”, “Nigerian Playmakers” and “Argentinian Hatchetmen”. As the stereotypes go into overdrive, and the airwaves and print media are clogged by presenters and pundits, the cross of St. George has become ubiquitous.

The emblem is festooned from houses, offices, garages and pubs – all part of the corporate drive to believe that the England team is better than it actually is – while supermarkets and brewers cash in on the spectator viewing bonanza. The Nationwide Building Society is even temping us in with a four-year Football Bond which pays 0.5% bonus if England win the tournament.

For the Welsh football fan, both male and female, without a national team to support and unable to make a connection, however tenuous, with any player beyond British shores, the choices are threefold: to support any team (ideally, a second favourite side) other than England; to champion the cause of England; or, more radically, to switch off from football until the new season in favour of following or participating in a real summer sport. However, this is not a new dilemma for the Welsh fan, as the last time Wales participated in the World Cup Finals was in 1958, when the tournament was not the showpiece for the world’s most lucrative past-time that it has now become.

Whereas in recent competitions it was possible for Wales to lay claim to the former Liverpool striker Michael Owen, support for England this time will be rationalised by some Welsh football supporters in the same fashion as when they are happy to have Welsh cricketers representing England and Rugby Union players turning out for the British and Irish Lions. With no other Home Nation involved and the Republic of Ireland denied their potential qualification by the “Hand of Henry”, it becomes more likely that many in Wales will support Fabio Capello’s team.

For others, it will be too much to stomach, as both national and cultural identity will be undermined by lending support to England. In 2002 when England reached the Quarter Finals of the World Cup, earning a tie against Brazil, it was a very common sight to see Brazilian football shirts being worn on the streets of Cardiff on the day of the game. Had the opposition been France or Croatia, it is doubtful that the shirts would have been in such demand, though England’s opponents would still have been cheered vociferously by some.

The third option is to switch off from football and to devote time to those sports that are increasingly squeezed by the schedule of football and the lure of its riches. Wales has a healthy tradition of rugby players and spectators devoting their attention in the summer months to cricket, whilst the possibility of becoming immersed as a spectator or participant in athletics, golf and even Wales’ distinctive brand of baseball is enticing. In 2010 this draw is greater than normal as Wales prepares for the Ryder Cup and Commonwealth Games. Furthermore, the Welsh summer offers a raft of annual sporting events around the country such as baseball, powerboat racing, show jumping and speedway which occur outside the glare of the media.

As the roar of the vuvuzela – the raucous horn favoured by South African fans – becomes part of the soundtrack of many of our lives for the next month, Welsh football fans should start to think about the next qualifying tournament. This will provide an opportunity to take on arch rivals England and they may be better advised to focus their energies on these ties, even if they have struck lucky with the Football Bond.

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5 Comments

  1. Ben Llwyd says:

    Haven’t we done this one to death? Adam’s promise was made less than 24 hours ago……

    http://waleshome.org/2010/06/step-up-to-the-spot/

  2. Simon Dyda says:

    For the Welsh football fan, both male and female, without a national team to support and unable to make a connection, however tenuous, with any player beyond British shores,

    This is not a problem I’ve ever had. Guess I must me cosmopolitan or something.

  3. Dubba says:

    Dear Agony Aunt,

    I am told that extremism is wrong. Yet along comes a football competition and I am expected to fall into an extremist camp: passionately pro or anti England; glued to the box or hateful of any mention. I care little, but that is not to say that I don’t care.

    So the problem? Well, as no marketeers have segmented, targeted and helped me with my purchasing decisions, I am hungry, thirsty, have no clean clothes, and am stuck with the same mortgage.

    Please please please point me in the direction of a brand that targets the mildly moist (nod to Top Gear), so I can start feeling all aspirational and buy stuff.

    Thank you

    Cold and confused in Newport

  4. Matt says:

    An enjoyable read Russell,

    There is a fourth option though – Don’t support anyone and simply enjoy all the glorious football on our screens for the next month!

    As a teenager I was firmly in the “anyone but England camp” but I like to think I have grown up since then.

    These days I’m more concerned about wrestling the tv control off my girlfriend to actually watch the games than cursing at all the England flags in my street.

    To be quite honest, after watching my team Cardiff bottle it at Wembley last month I don’t think I’ve got the energy to support a team in South Africa.

    As a Bluebird, the World Cup is a nice appetiser before the real football season starts. So kick back, open up a six pack and enjoy it in glorious sunshine. It only happens every four years.

  5. Welsh Connection says:

    Dear Dubba

    Thank you for your letter

    Don’t worry about your feelings about football. Many people go through a confused phase in their life when deciding which team to support, so you are perfectly normal.

    It’s understandable that you are worried about being an extremist, but in fact you are only an extremist if you are anti-England. It is normal to support England, and once you do you will be able to nod contendedly in agreement with the impartial and unbiased British media coverage of the World Cup.

    Your inability to consume is however a hue problem, and potentially very bad for the economy. I would advise that you read glossy magazines and watch TV advertisements as these will help you to realise that shopping is what gives life meaning.

    You should also call my advice line* “Are you a lefty environmentalist freak? learn to love shopping instead”

    *calls cost £8.99 per minute from BT landlines, other networks and mobile phone tarifs may vary.

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