Profiling
Bubble — By Daran Hill on October 27, 2009 7:01 amTHE polling data from YouGov this morning helpfully also breaks down the outcomes into factors like age, gender and socio-economic group. Looking at the data, here are some of the headline features that leap out when examining its stratification:
- The only significant gender bias is that women are more likely to vote Conservative than men.
- Labour support is strongest in the 35-54 age group, where 42% support them, but amongst the younger and older populations the party performs poorly.
- Both the Conservatives and Liberal Democrats do well amongst young people under 34, with 31% and 19% voting intentions respectively compared to 26% for Labour and 15% for Plaid, which may help the Tories and Libs win or defend university seats.
- Labour support is concentrated in social classes C2, D and E – no surprise there.
- Plaid Cymru polls well amongst fluent Welsh speakers shocker.
Survey Report
| All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,078 adults. Fieldwork was undertaken between 21st – 23rd October 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). |
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